Route 1
More, with the team you have
Take on more customers, reply the same day and finally start the work that kept waiting. Growth no longer waits for a hiring round.
hands-on AI training for teams
Your next hire can be an AI agent. Train your team to be its boss.
The agent takes the routine: the chasing, the copying, the first drafts. In a hands-on workshop on their own work, your people learn the part nobody can do for them: what to hand over, how to brief it and how to check it.
- 2,000+ people trained
- Team workshops from €1,495
- On-site or online, Dutch or English
Not using AI is no longer an option.
AI is changing how almost every job is done, faster than any tool before it. Agents now take on whole tasks: they spot what needs doing, prepare it and ask a person to decide. That gives you two ways to grow.
See it for
Route 2
The same work, with a leaner team
When someone leaves, you do not have to refill the role by default. An agent takes the heavy lifting, the team keeps the rest, and a vacancy that takes months to fill stops holding you back.
Either way
People do what only people can
The agent does the routine. Your people get the room for judgement, the customer and the exception, so you grow without turning into a "computer says no" organisation.
Used without knowing what you are doing, it goes the other way: confident mistakes, customer data in the wrong tool, and people hiding behind the system.
29%
of Dutch employees who use AI at work have had any instruction or training. The rest are winging it.
Newcom AI-Monitor, July 2026
Feb 2025
Since then, the EU AI Act asks every organisation that uses AI to make sure its people are AI literate.
EU AI Act, Article 4
The AI is ready-made. Making it fit is a skill.
You don't build your own accounting software. You pick a proven platform and set it up for how you work. AI works the same way, with one difference.
Ready-made
The model
The AI that reads, writes and reasons is built by a handful of big labs, and gets better every few months. Nobody on your team needs to build that.
Yours
The setup
Instructions, examples and your documents, plus the harness around it: the tools it may use, the security rules for what it may see and do, and the checks before anything goes out. This is what makes it fit your work and keeps it safe, and where most agents go wrong.
Regular
The upkeep
Software you configure once. An agent you manage, like a colleague: prices change, customers change, the AI itself changes. If nobody on the team understands it, it slowly drifts, or turns into "computer says no".
That is why I train your team instead of building it for you. You get agents that fit, and people who keep them fitting. No developers and no IT project: it is set up in days, in standard AI tools.*
Deep integration with your own systems may need approvals or changes to applications, and therefore take longer. That depends on your setup; on request I map it out and present a plan. The AI maturity audit
Workshops for your team, at a fixed price
Every format ends with something at work. Book directly; we align in a 20-minute call, then we confirm the date.
Where is your team now?
Half-day workshop
For a team that needs an honest, practical start
€1,495 excl. VAT · 3.5 hoursabout €187 per person with 8
The result A team that knows what to hand over to AI, and its first assistant set up on a real task.
- A 20-minute call beforehand to align on goals
- What AI can and cannot do, explained without hype
- The safety habit: the AI drafts, a person decides
- Your first assistant: write down its job, then set it up live on a real task
- A short playbook to keep using it
Full-day workshop
For a team ready to change how it works
€2,495 excl. VAT · 7 hoursabout €312 per person with 8
The result An AI agent per group, at work on a task from its own week, with the checks in place.
- Everything in the half day
- Spec-driven design: each group first writes down what its agent must do, for a real task from its week
- Then builds the agent from that spec, and leaves with it working
- How to keep it right: checks, rules and who looks after it
- A check-in after a month
Rollout programme
For a team or department that wants AI to stick
€6,500 excl. VAT · 4 sessions over 6 weeksabout €813 per person with 8
The result Agents at work in your own tools, and champions on the team who keep them right.
- Short interviews with the people who do the work
- A kick-off workshop and three follow-up sessions
- One or two agents, designed from a spec and put to work in your own tools
- Champions trained to look after them and carry it on
- A playbook and a check after a month
- Nothing to pay when you book
- We confirm the date in a 20-minute call
- 30% deposit after the call, the rest afterwards, 30 days to pay
Fixed prices, excl. VAT, for up to 8 people, on-site anywhere in the Netherlands or online. A bigger group or something special? We set the price in the call.
Rather have everyone learn at their own pace? Order course seats for the teamLearned in real rollouts, not in demos.
I have led change programmes in large organisations, coached teams and whole departments, and I build and run AI systems for clients and for my own businesses. What your team learns comes from that work: what holds up in practice, and what goes wrong when nobody explains the why.
Where I learned it
- Nationale-Nederlanden
- OHRA
- De Nederlandsche Bank
- a.s.r.where I work now
The same approach, now sized and priced for smaller teams.
- 2,000+
- people trained
- 98%
- less manual work for a claims team
- 2x
- customers served, by the same team
- 20+ years
- leading change
More customers, same team
At OHRA, AI took over the routine claims. The same team went on to help twice as many customers without a hiring round, and spent its time on the cases that need a person.
I help businesses change how they work. Now with AI.
I studied work and organisational psychology, learned the engineering craft (six years as IT manager and CTO of a 500-person company), and spent more than twenty years helping organisations change how they work. Today I lead AI rollouts, coach teams and whole departments, and build AI systems for clients and for my own businesses. That is the experience I teach from.
More about me and how I workno slides, no pitch
Book a free 20‑minute call
Not sure which workshop fits, or want to talk it through first? Tell me about your team and where the time goes. You get honest advice on what fits, even if that is nothing from me.
- 20 minutes on Google Meet
- Times shown in your own time zone
- Book at least 2 days ahead
You talk to me, Matthijs.
No sales team, no hand-off.
Not ready to talk yet? Take the free AI check first: a few minutes, and you get a first score. Start the AI check
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Learning on your own?
Hand the boring part of your job to AI, and become the one who knows how. Live in a small group of up to 8, online or on location, or at your own pace.
Live onlineOpen workshop, onlineHalf a day in a group of up to 8, on a task from your own work.€195 per person excl. VATSee the dates On locationOpen workshop, on locationThe same half day, in person. Venue dates add a share of the venue costs.from €195 + venue shareSee the dates At your own paceOnline courseStart when it suits you, with hands-on labs on real AI. Yours to keep.from €149 incl. VATSee the courses
FAQ
Straight answers
That is the part I design for. People use what they understand and control, so every workshop starts with the why and ends with your team using AI on its own work. For full days and programmes we check after a month that it stuck.